BERLIN—Contrary to some industry predictions, the 8K television format has not yet been rendered obsolete in the EU by energy-efficiency regulations. But there are also other challenges that the ultra-ultra-high-definition variety must overcome, most of which are global in nature.
The booths at the IFA tech trade fair offered plenty of proof of 8K's problems with relevance. While other electronics vendors with TVs on their menu either stuck to their 4K fare or switched their emphasis to efficiency and sustainability, two adjectives that 8K cannot currently claim, the companies trying to make 8K a thing could talk up the size of their screens but did not promise anything new to watch in that resolution.
In a regulation that became effective in March, the EU set a target for the power usage of 8K sets. They consume significantly more energy than 4K sets with their 3,840 by 2,160 resolution since they have processors to upscale lower-quality video and a resolution of 7,680 by 4,320 pixels.
This revision to prior "ecodesign" specifications removed the exemption for televisions with resolutions above 4K and now holds 8K televisions to the same "energy efficiency index" standard as 4K screens.
Using "CRT TV Levels" to elude regulators
An 85-inch 8K set might consume more than 169 watts, according to a calculation made by FlatpanelsHD in an October post alerting readers to the forthcoming law. The director of product development for TCL Europe, Marek Maciejewski, was informed of the tech news site's prediction and said, "If it happens, no more 8K."
The EU regulation had a flaw that TV manufacturers exploited, allowing them to propose different options if the customer is alerted to the potential for a higher power draw. This forecast didn't come true due of this flaw.
On the show floor on Friday, Omdia analyst Paul Gray informed me that "the default setting is very, very dim."
Through this workaround, Samsung was able to highlight a 98-inch Neo QLED 8K TV at its Wednesday keynote. Ben Braun, the CMO of Samsung Europe, described it as "breathtaking in color, vibrance, and size," despite the fact that other executives praised the company's sustainability goals.
The 8K displays demonstrated at Samsung's showcase appeared as vibrant and dazzling as ever, indicating that all of its EU-compliant defaults had been turned off. Luckily, one of the game stations had its remote removed, so I asked Gray to join me in fiddling with the controls.
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